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Owner Gina March is no stranger to retail business, which is apparent when walking into BomShell Boutique, which is located on Ocean Gateway in West Ocean City, and observing a store full of items not found everywhere else.
“When I have free time, I travel to shows in New York and search sites for cool accessories,” March said. “I spend a lot of time finding people who hand make their items.”
She said she spends the majority of her time finding pieces other stores in the area do not carry.
The women’s clothing store carries dresses, sweaters, tops, bottoms, outerwear, shoes, accessories, bras, camisoles, bandeaus, leggings and gift items such as notepads, candles and shotglasses.
“We spend a lot of time bringing in great products at affordable prices and our merchandise has a fast turnover,” March said. “I don’t want the girls to feel guilty about buying an outfit, I want them to love it and buy it because their piece might not be there when they return. We always think about the customers before bringing in an item.”
Customer service makes BomShell Boutique stand out from other clothing stores.